Brand & Capture

Because of its shareability, long shelf-life and reduced cost, online video marketing is rapidly being adopted by large and small companies as part of their content marketing strategy Video-based marketing is an excellent way to engage your online visitors, educate your customers and brand your company executives as thought-leaders. What better way to do this than with a homepage video?

Trade shows are still a great way to generate buzz for some companies, but have you ever thought about how to carry this buzz and excitement over after the show? Enter the power of video and content marketing. Online video is quickly becoming a sensible, versatile and rewarding method of marketing. Here, we take a look at how to utilize video marketing before, during and after trade shows.

An iOS app released last year but just now receiving a lot of attention is Google’s, YouTube Capture. This app allows anybody with an iPhone or iPod Touch to record in-the-moment video and post it straight to YouTube. They can even share it via Google+, Twitter and Facebook without ever leaving the app. Users are also able to upload videos from their camera roll to the site. Here, we take a look at the new app and its ability to share our videos, whether they are for business or pleasure. 

Online video is a misunderstood area of content marketing. There are myths out there that video is expensive and only for large companies. It is seen as a complex and highly specialized form of marketing when, in fact, it can be done by anybody. 

Back in the day, I used to love to be called up to the blackboard in school. Not because I knew the answer or wanted to show off my artistic skills, but because it helped me to think and communicate on my feet. Years later, whether I was selling ideas to my co-workers or products to potential inbound marketing clients, there was no better tool than a flip chart or whiteboard to close the deal. Why? Because words and images are twice as powerful together as they are apart. Now that nearly everything we do has an online component, why wouldn't we take advantage of the same communication tool—whiteboard videos—to tell our stories and explain complicated subjects?

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs. 

Adding video content to you website, whether it be testimonials, training videos, video blogs or product demonstrations, can be extremely valuable. Starting with quality video elements can save you a lot of time and hassle since inadequate video or audio sticks out like a sore thumb. And let’s face it, it can drive people away from your website. Here are a few easy tips to help your web videos look professional, whether you are using a Hasselblad H3DII-50 or a Flip Cam. Unleash your inner Scorsese.  ACTION!

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs. 

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs. 

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a new weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.