I don't often blog about SEO because I'm not an expert, but I do understand the big picture. The fact is, if your content isn't good, relevant and shared widely, your chances of showing up in a search are greatly diminished. Many of our clients still think that if you optimize your pages carefully with keywords, you have a good chance of ranking on page #1 of Google or Bing. Well, it's true that if you don't optimize your content for strategic keywords, you hurt your chances of being found via search. But there's a lot more to the story these days. Here are some key roles that your content plays in determining your search visibility.