Brand & Capture

Whenever the word ‘advanced’ is uttered, thoughts of complex algorithms may suddenly come to mind, and advanced content is no different. However, you don’t need a degree from MIT to take advantage of this content to attract more visitors to your website.

Pop quiz! It's time to put your SEO knowledge to the test—literally. Answer the following 15 questions for your chance to be crowned the SEO Know-It-All and win an awesome prize. Here's how it works: Put your answers into a blog comment below. The person with the top score gets a cool prize. If there are multiple top scores, we will draw one randomly from the group. Ready?

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

It's been a fun-filled week of SEO, social media, landing pages and video scribing. Since the sun has been shining and the birds have been chirping, we understand if you missed a few blog posts in favor of a little outdoor entertainment. We gathered everything here so you can get caught up in a flash. 

There are many debates raging in the SEO community around several different topics. We’ve written about a lot of them here on the Kuno blog. However, most of the folks doing the debating subscribe to the idea that being successful in SEO requires ranking a website as high as possible for certain chosen keyword phrases, groups or families of keywords. This group think in the industry has permeated its way through the Enterprise, SMB and individual people around the world. The only problem with this is that being No. 1 on Google is not the only way to have a successful search engine optimization campaign.

HubSpot’s organic analytics and their relationship to conversions and customer acquisition are great. In fact, they’re the best I’ve ever used to date, but those analytics don’t tell the whole story anymore—especially with Google’s SSL hidden keyword rollout last October. It takes hours of spreadsheet set up and monthly updates to retrieve the organic search metrics that are most important in our new SEO reality. Google Analytics is no different. Since we can’t see some or most of our keywords, we need to be able to quickly compare and contrast that data with the words we can see.

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

On Wednesday, May 16^th, 2012, Google announced a major change to its search engine and how the results will be delivered using their new tool, Knowledge Graph. For instance, when you type in “Angels,” what do you mean? Are you searching for religious information or the Anaheim MLB Team? The introduction of Knowledge Graph should help decipher this common search issue or, as Google puts it, “to think more like a human does.”

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.