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Are You Embracing the New SEO in Your Inbound Strategy?

google hummingbird and the new seo

In the past six months or so, since the official announcement of Google's Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have no idea.

In 2014 Will You Double Down on SEO or PPC?

will you double down on seo or ppc

Marketers in every industry are faced with some important decisions as we roll out 2014 marketing plans. Do we invest more in content marketing and less in technical SEO and paid search? Should we continue to spend for paid media at all? What are the advantages and drawbacks of the different channels and choices? As always, there are no hard and fast rules to help guide our decision making, but there are some strong clues out there. Let's take a look at some of the biggies.

Rise to the Top: Tips to Improve Your Video SEO

video seo

Your video can be the pick of the litter, the cream of the crop, the bee’s knees, the—you get where we're going here—but not optimizing your video for search is like creating the next Citizen Kane and not airing it in theatres. There will be people who still watch it, but you're missing out on a huge audience.

5 SEO Fails That Will Kill Your Site’s Traffic


While hosting is one of the most important aspects of building a successful website, even the fastest and most reliable web hosting in the world isn’t going to make your site a success if you fail to use it to build something that will attract visitors.

Why Google Webmaster Tools Should Be Your New Best Friend

Swiss Army KNife

Often considered the red-haired stepchild of the Google-sphere of products, Webmaster Tools is staking a claim on one of the most valuable resources you manage—your time. This is not a bad thing as Webmaster has long had a bevy of under-rated uses. While Analytics can tell you of traffic patterns throughout your site, Webmaster Tools focuses on how Google sees your site from a search perspective, and recent algorithmic changes have made it all the more important.

Who We Are, What We Do—Who Cares?

who cares about your brand you do

Here's an easy test to analyze whether or not people care about your brand. Are you Apple, Coke, Walmart or a member of the Dow Jones Industrials? No? Well, I'm sorry to have to break it to you, but very few people have heard of you, and fewer still are interested in your brand, your products and services. Yeah, I know, this is tough love. Let's take a deeper look at this issue and turn it into a positive.

Facebook Hashtags: Potential New Way to Target Your Audience

facebook hashtags

Facebook is set to make many changes this year. With Graph Search rolling out and Emoticons and activity moods now inducted into status updates, Facebook has come through with yet another announcement: the Facebook Hashtag. This feature, similar to the way the hashtag operates on Twitter, will possibly be the hottest new targeting tool on the market. 

What Do PPC, SEO and Content Marketing Have In Common? Keywords

keywords ppc seo content marketing

Keywords are the glue that bind most online services together. Finding the right keywords is directly tied to the core of your success online, and, if it is done incorrectly, your whole marketing campaign could go flop! Here, we discuss three parts of your marketing campaign that need extra focus on keywords and how to keep your efforts from backfiring. 

Enterprise Inbound Marketing Process: Demand Generation


Digital marketing started with demand generation. Marketers found this new frontier called the Internet in the late 1990s and before long learned how to harness it for brand awareness, facilitating discovery and supporting sales. First out of the gate was SEO, a method to elevate your brand to the first page of the many search engines that first appeared, such as Excite, Yahoo and DMOZ. Then came paid search advertising in the early 2000s. Now we have a wide variety of digital channels to choose from, including blogs, social media, video, podcasts, SMS text and websites, not to mention the new hybrid Web TV's. With this explosion in bandwidth has come a torrent of content, to the point that consumers have become far more selective in their choice of content and delivery channels. Which begs the question, "What's the best approach to demand generation now?"

Is the Press Release Worth Your Inbound Marketing Time and Money?

are press releases worth it seo

A few of us at the Kuno office recently had a conversation about the worth of a press release distributed over a commercial newswire. As inbound marketers, we had been using press releases as just one of the many ways to build visibility for client websites (as well as our own) and build legitimate backlinks. But did the tactic actually work anymore? Is it still worth the time (several hours) and cost (a few hundred to a few thousand dollars)? And what is the actual ROI?

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