Digital marketing started with demand generation. Marketers found this new frontier called the Internet in the late 1990s and before long learned how to harness it for brand awareness, facilitating discovery and supporting sales. First out of the gate was SEO, a method to elevate your brand to the first page of the many search engines that first appeared, such as Excite, Yahoo and DMOZ. Then came paid search advertising in the early 2000s. Now we have a wide variety of digital channels to choose from, including blogs, social media, video, podcasts, SMS text and websites, not to mention the new hybrid Web TV's. With this explosion in bandwidth has come a torrent of content, to the point that consumers have become far more selective in their choice of content and delivery channels. Which begs the question, "What's the best approach to demand generation now?"