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How to Create a Website Google Hummingbird Will Love

 
website design for google hummingbird

Backward is the new forward! I love doing things in reverse, especially when it comes to building a website. Most businesses already have a website, and many have gone through at least one redesign over the past few years. Typically, they see their current site as producing disappointing business results and/or seek to modernize it with both content and cool new design. With that end result in mind, they ask designers and copywriters to scrap the old stuff and start fresh. I can't think of a bigger mistake.


What Do SEO and Mustaches Have in Common?

 
rand fishkin seo guru

Well, that's a pretty easy question for those of you who know anything about search engine optimization. The mustache part is, of course, Rand Fishkin, one of the Godfathers of SEO. In fact, these days Rand is sporting a handlebar version that pretty much crushes other attempts at facial hair resplendence. But the real star of the show is SEO, because, contrary to popular mythology, rumors of the demise of SEO have been greatly exaggerated. In a recent Whiteboard Friday, the mustacheoed one explains it perfectly.


Will Google's Panda 4.0 Kill Content Syndication?

 
are you having a panda nightmare?

Google officially rolled out Panda 4.0 on May 20, 2014, and since then it's been a wild ride for websites that push a lot of "other people's content." Panda 4's unofficial mission is to penalize the regular use of duplicate content, especially syndicated content brought in via feeds, scraping or other automatic processes. Sites like eBay, Ask.com and retailmenot.com took huge hits in traffic and keyword rankings (>50 percent loss or more) because they routinely publish content grabbed from elsewhere, often without proper attribution or added value. Are we seeing the end of content syndication as we know it?


Are You Embracing the New SEO in Your Inbound Strategy?

 
google hummingbird and the new seo

In the past six months or so, since the official announcement of Google's Hummingbird release, inbound marketers on every continent have been scratching their heads wondering what to do next. Should we scrap our websites and blogs and start over, or are we on the right track to improving our organic search visibility? Many of us have no idea.


In 2014 Will You Double Down on SEO or PPC?

 
will you double down on seo or ppc

Marketers in every industry are faced with some important decisions as we roll out 2014 marketing plans. Do we invest more in content marketing and less in technical SEO and paid search? Should we continue to spend for paid media at all? What are the advantages and drawbacks of the different channels and choices? As always, there are no hard and fast rules to help guide our decision making, but there are some strong clues out there. Let's take a look at some of the biggies.


Rise to the Top: Tips to Improve Your Video SEO

 
video seo

Your video can be the pick of the litter, the cream of the crop, the bee’s knees, the—you get where we're going here—but not optimizing your video for search is like creating the next Citizen Kane and not airing it in theatres. There will be people who still watch it, but you're missing out on a huge audience.


5 SEO Fails That Will Kill Your Site’s Traffic

 
5SEOfails

While hosting is one of the most important aspects of building a successful website, even the fastest and most reliable web hosting in the world isn’t going to make your site a success if you fail to use it to build something that will attract visitors.


Why Google Webmaster Tools Should Be Your New Best Friend

 
Swiss Army KNife

Often considered the red-haired stepchild of the Google-sphere of products, Webmaster Tools is staking a claim on one of the most valuable resources you manage—your time. This is not a bad thing as Webmaster has long had a bevy of under-rated uses. While Analytics can tell you of traffic patterns throughout your site, Webmaster Tools focuses on how Google sees your site from a search perspective, and recent algorithmic changes have made it all the more important.


Who We Are, What We Do—Who Cares?

 
who cares about your brand you do

Here's an easy test to analyze whether or not people care about your brand. Are you Apple, Coke, Walmart or a member of the Dow Jones Industrials? No? Well, I'm sorry to have to break it to you, but very few people have heard of you, and fewer still are interested in your brand, your products and services. Yeah, I know, this is tough love. Let's take a deeper look at this issue and turn it into a positive.


Facebook Hashtags: Potential New Way to Target Your Audience

 
facebook hashtags

Facebook is set to make many changes this year. With Graph Search rolling out and Emoticons and activity moods now inducted into status updates, Facebook has come through with yet another announcement: the Facebook Hashtag. This feature, similar to the way the hashtag operates on Twitter, will possibly be the hottest new targeting tool on the market. 


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