Brand & Capture

Perhaps the hottest conversation going on right now in inbound marketing is Google’s newest foray into social media – Google+. There is certainly no shortage of blog commentary and excitement in the blogosphere either. Some of the biggest names in the internet marketing business like Chris Brogan are jumping on the Google+ bandwagon by evangelizing this new platform and its recent inclusion of brands. His Google+ book is expected to be released soon.

With the continued jousting between Facebook and Google+, it's instructive to look back - particularly at the demise of MySpace - to gain insight into the future of social media. Viewing the rise and fall of MySpace through the lenses of people, process, and technology offers valuable lessons that social media "climbers" should consider: 

That’s right, in February News Corp. announced MySpace was for sale again and they’re only asking $100 million. Why in the world would anyone want to buy MySpace? They originally purchased the social media platform in 2005 for $580 million.  In the last quarter of 2010 the former social media giant lost $156 million. Shortly before the sale was announced MySpace went through a complete redesign and laid off 47% of its staff.  In today’s fast moving world of Internet and social media marketing what’s popular today can be gone tomorrow.  Innovation, creativity and ease of use determine which platforms float, sink or fly.

Thanks to everyone that joined Kuno Creative and our Inbound Marketing team Thursday for the Social Media Infrastructure Webinar.  If you were unable to attend or would like a copy of the presentation feel free to download the below slides from the Social Media Infrastructure Webinar.  Soon we will release the full video and audio of the presentation too.

I started my career in Internet marketing in a unique way – sales. That’s right, I went from website sales professional years ago to Director of Social Media and Search Marketing today. What a ride it’s been too! You can learn a lot in sales and the first thing I learned was that Glengarry Glen Ross is the best sales movie EVER! If you haven’t seen this movie I highly recommend you get it ASAP.  For those that have seen the movie – I present to you the top 10 quotes from Glengarry Glen Ross if it were about Internet marketing.