Brand & Capture

With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting something witty on Facebook and completing your profile on LinkedIn. But if you are simply using LinkedIn for your personal professional gain, your brand is missing out on a major opportunity to extend its reach and attract new customers.

This week's big story comes from the world of politics. President Barack Obama delivered his second inagural address Monday, January 21, 2013, becoming only the second U.S. President in history to take the oath of office four times. The inaguration signals to many CMOs that it's time to buckle down to face what will likely be their toughest challenges of the year. See what those challenges are as well as a review of everything else from the minds of our inbound marketing bloggers this week below.

It happened again just last week: A LinkedIn connection endorsed me for my public speaking skills. Not even an hour later, another connection endorsed me for my social media skills. I worked with both of these connections for roughly three months on entirely different projects, but I haven’t really dropped a line to either in quite some time. It got me thinking: Why were they endorsing me now?

After spending a lazy Sunday on the couch, catching up on all the television I missed during the week, I decided I should be slightly productive and do something I’ve been (shamefully) putting off for months: updating my LinkedIn profile. LinkedIn announced several months back that it was rolling out new profile pages that allow users to better showcase their professional story and engage with others. I finally received the new profile after submitting a request (some people automatically received the update and were notified via email) and realized now was the perfect time to make sure I was successfully utilizing LinkedIn’s advantages.

This week we focused on the power of content, broaching topics such as using it to get people to stay on your website longer and getting noticed on LinkedIn. We also discuss the seven deadly sins of content marketing. You will also learn about implementing blog modules as resource libraries, balancing your inbound marketing efforts, starting Twitter automation and using the best tools for B2B marketing. Read on!

Last week, LinkedIn finally released its long-awaited iPad app. Rather than being just another social connection application, LinkedIn’s entry into the tablet world puts content on top... literally.

From tips and trends to C-suites and celebrities, Kuno covered a lot of ground this week. If you haven't read every word of it, make sure you get caught up here! Read on…

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

There was so much information this week on the Kuno Blog that we suppose we understand if you didn’t get to every word. But now is your chance to make it up to us. You’ll find out how to make the most of customer loyalty, justify a content marketing strategy, and increase lead generation with LinkedIn. You’ll learn even more about Twitter and Facebook, how to kick your website into shape for summer and so much more. Read on!

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.