Back in 1979, the Romantics came out with the now-classic tune "What I Like About You." I heard that song on an Austin radio station the other day, and it made me think about our customers. Don't ask me why; it just did. What do they like most about Kuno Creative? Then I engaged in a conversation started by David Weinhaus in the HubSpot Partners Forum on LinkedIn about convincing customers to participate more in inbound marketing, especially in creating content. Hmmm, the wheels started to spin.