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Why You're Not Making the Most of Your LinkedIn Business Page

Follow Us LinkedIn Social Media Marketing

Social media networking has become one of any business’ most powerful tools for generating leads and conversions. Its power wholly depends on your ability to use it effectively. You may already have a page or handle set up, but mere existence is unlikely to generate much in the way of customer attention or sales. Consider the items below and implement them into your LinkedIn gameplan to ensure your page doesn’t just exist—it dominates.

7 Must-Dos When Updating Your LinkedIn Business Profile

social media linkedin

You know the benefits of promoting your business on social media and have set up an attractive and informative LinkedIn page for your business. And that’s a good thing. But don’t think you can sit back and watch your business grow as a result. Your LinkedIn business profile needs to be as dynamic and current as your business if you want it to drive more customers to your website and help convince them to spend money once they’re there.

Why No Longer Having LinkedIn Products & Services Pages Is A Good Thing

linkedin products services

If you logged onto your LinkedIn company page in the past few days, you probably saw a notification saying, “On April 14th, 2014, the Products & Services tab will be discontinued.” Much digital ink has been spilt over the value of these pages in the past, optimizing them and enhancing them. These pages, however, kept the focus of our social media marketing efforts on our products rather than solutions to customer problems.

The Inbound Marketing Agency as a Change Agent

what i like about inbound marketing

Back in 1979, the Romantics came out with the now-classic tune "What I Like About You." I heard that song on an Austin radio station the other day, and it made me think about our customers. Don't ask me why; it just did. What do they like most about Kuno Creative? Then I engaged in a conversation started by David Weinhaus in the HubSpot Partners Forum on LinkedIn about convincing customers to participate more in inbound marketing, especially in creating content. Hmmm, the wheels started to spin.

LinkedIn Marketing: The Lead-Driving Opportunity You're Missing


In March, HubSpot clued the social media marketing world in on a rather unknown, yet very big development: Facebook had updated its Page Terms to allow calls-to-action (CTAs) in cover photos. The change presented marketers with the opportunity to reap even more benefit from Facebook marketing. (Want an example? See Kuno’s current Facebook cover photo below!)

5 Reasons Content Marketers Shouldn't Ignore LinkedIn

content marketers ignore LinkedIn

With so many social channels, it is difficult to keep up with them all. So, you’ve done your due diligence where necessary: scheduling tweets a few times a day, posting something witty on Facebook and completing your profile on LinkedIn. But if you are simply using LinkedIn for your personal professional gain, your brand is missing out on a major opportunity to extend its reach and attract new customers.

Inbound Marketing Week in Review: January 27,2013

president barack obama takes oath office

This week's big story comes from the world of politics. President Barack Obama delivered his second inagural address Monday, January 21, 2013, becoming only the second U.S. President in history to take the oath of office four times. The inaguration signals to many CMOs that it's time to buckle down to face what will likely be their toughest challenges of the year. See what those challenges are as well as a review of everything else from the minds of our inbound marketing bloggers this week below.

3 Thoughts on LinkedIn Endorsement Etiquette

linkedin endorsement etiquette

It happened again just last week: A LinkedIn connection endorsed me for my public speaking skills. Not even an hour later, another connection endorsed me for my social media skills. I worked with both of these connections for roughly three months on entirely different projects, but I haven’t really dropped a line to either in quite some time. It got me thinking: Why were they endorsing me now?

New LinkedIn Profiles: Why Marketing Yourself is Important, Too

linkedin profile optimizati

After spending a lazy Sunday on the couch, catching up on all the television I missed during the week, I decided I should be slightly productive and do something I’ve been (shamefully) putting off for months: updating my LinkedIn profile. LinkedIn announced several months back that it was rolling out new profile pages that allow users to better showcase their professional story and engage with others. I finally received the new profile after submitting a request (some people automatically received the update and were notified via email) and realized now was the perfect time to make sure I was successfully utilizing LinkedIn’s advantages.

Inbound Marketing Week in Review: May 6, 2012

power of content

This week we focused on the power of content, broaching topics such as using it to get people to stay on your website longer and getting noticed on LinkedIn. We also discuss the seven deadly sins of content marketing. You will also learn about implementing blog modules as resource libraries, balancing your inbound marketing efforts, starting Twitter automation and using the best tools for B2B marketing. Read on!

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