Brand & Capture

This week's big story comes from the world of politics. President Barack Obama delivered his second inagural address Monday, January 21, 2013, becoming only the second U.S. President in history to take the oath of office four times. The inaguration signals to many CMOs that it's time to buckle down to face what will likely be their toughest challenges of the year. See what those challenges are as well as a review of everything else from the minds of our inbound marketing bloggers this week below.

You know that child who constantly asked “Why?” after any response given to them until an inevitable sigh was heard and it was obvious the parents or first-grade teacher had had enough? Well, I was that child. I have always been a curious person, eager to learn and gain information about anything and everything that is unknown to me. That’s why I am so drawn to a particular piece of content being created and shared by many: the infographic. 

It has been a hot, hot week here with temperatures nearly reaching 100 degrees! We are so glad we had the cool comfort of inbound marketing to rely on. Check out our posts about the importance of top-of-the-funnel content, how to create irresistible content, and best practices for posting infographics. You can also learn the nine do's of creating effective webinars and where Chad believes agency branding is heading in 2012. Read on! And next week we will be posting some of our favorite posts from around the web, so don't hesitate to let us know what your favorites are...you may just see them here! 

Just a few weeks ago Eric Enge of Stone Temple Consulting interviewed Google’s Matt Cutts about what makes a quality website. The interview primarily centered on SEO and delved into link building, brand building, link profiles, content differentiation, Panda, Penguin and others. However, what really caught our attention over here in the Kuno labs was Matt’s comment about infographics.

There are a lot of marketers out there who use reach as a social media metric. The latest research from the Pew Research Center sheds light on Facebook’s power to connect and does so based on demographics. The data also looks at the percentage of network users who have taken steps to manage their privacy and reputation. On average, each Facebook friend can reach more than 150,000 other Facebook users. So if the average number of friends a person has on Facebook is 229, that’s potentially 34,350,000 people you can reach! Who says Facebook isn’t a worthwhile marketing effort? Check out more fun facts below:

Whether you believe mobile and social media represent a cultural revolution or a technology evolution, or perhaps both, a change is happening. People are accepting the fact that cell phones and smart phones can and will make your life easier to manage; especially when you're in a pinch.