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How to Achieve HubSpot’s Contextual Marketing Certification

contextual marketing hubspot

Hubspot recently announced its newest certification, the Contextual Marketing Certification. Similar to the exams leading up to it, Inbound Marketing Certification and HubSpot Certification, the Contextual Marketing Certification will test your knowledge of the theory, strategy and practicality of what HubSpot calls Smart Content. You will need access to HubSpot’s COS and will need to be HubSpot Certified.

SaaS Marketing Examples: Rapid Growth Company


At some point between startup and market domination, there's a wild and wooly ride coming for successful SaaS companies. Once you get past David Skok's "cash flow trough," that scary place before your company reaches break-even territory, it's time to put the peddle to the metal. Why? Because rapid growth is the name of the game. You must capture market share quickly or die trying, bearing in mind you must also continuously reduce customer acquisition costs, reduce churn and maximize customer lifetime value. Whew! Yeah, a lot of companies die trying, but some flourish. My favorite example? HubSpot.

Spotlight: Transitioning to HubSpot for Social Media Marketing

HubSpot Social Inbox

Social media management has two sides. Fundamentally, it's about community engagement, brand identity and transparent conversation. But when we flip the coin, most companies need hard proof social positively impacts their bottom line. For most small companies or stagnant brands, the ROI of social media is notoriously gray—post a few updates and hope for the best—but there is software out there dedicated to providing the data to prove long-term ROI. This is one of the areas where HubSpot intends to grow.

HubSpot Blog Subscribe Checkbox Checks Out

hubspot blog checkbox

In my previous post, I explored the ability to add a blog subscribe checkbox feature to any new HubSpot COS form. This recent feature promised to give blogs that extra reach they were looking for and create another way to keep the conversation with a lead going after he or she fills out a form.

HubSpot Blog Subscribe Checkbox Tactic Easily Increases Leads

check box on lp

Forms are a vital part of your inbound marketing efforts. They capture the necessary information you need to meet and nurture consumers who are interested in your brand.

My Takeaways from Inbound 2013

hubspot inbound 2013

I've been to a lot of conferences, and it's often difficult to go home with a central theme or takeaway that survives the parties and networking. That's not the case this year at HubSpot's Inbound 2013. The message is so palpable, it sticks to you like pine sap.

HubSpot's Social Media Tool: Why You Should Be Using It

Social Inbox Hubspot Social Media ROI 300x300 (2)

The introduction of social media promised to change the way inbound marketers interact with their audiences. But years later, we find ourselves only yelling into the crowd, sifting through masses of mentions and responses, unable to develop meaningful conversations. Social Inbox from Hubspot aims to change this for the better.

Party With Kuno at Inbound 2013!

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Hear ye. Hear ye.

Kuno Creative is hosting a fabulous Boylston Street Party on Tuesday, August 20 @ 6pm EDT at Inbound 2013!

Inbound Marketing Summer Roadshow With HubSpot

Inbound marketing summer roadshow 2013

I'm happy to announce that I'll be joining HubSpot on a summer roadshow, starting this Wednesday, June 5, in Boston! We'll be talking to marketing executives about inbound marketing—what is it, why it works, how it works and how to deliver more traffic, leads and sales. There's nothing like a live event like this to meet people and help them to understand the benefits and best practices of inbound marketing. I'm looking forward to meeting many of you at these free events.

Inbound Marketing Week in Review: December 1, 2012

inbound marketing december review

This week, the writers at Kuno Creative really stepped up their game turning out several blogs. Here, we share our top blogs, freely handing out information you can't find anywhere else—like why your leads aren't turning into sales and what it takes to be an awesome content marketing manager. We also reveal the most important aspect of a lead nurturing campaign and the many reasons we love HubSpot's social media tool. Read on! 

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