Brand & Capture

This week, the writers at Kuno Creative really stepped up their game turning out several blogs. Here, we share our top blogs, freely handing out information you can't find anywhere else—like why your leads aren't turning into sales and what it takes to be an awesome content marketing manager. We also reveal the most important aspect of a lead nurturing campaign and the many reasons we love HubSpot's social media tool. Read on! 

One of the first concerns when embarking on a social media marketing campaign is finding the time to do it well. So many platforms, so much content, so little time, so few resources. It’s true—if you spend time on each social media platform every day, hopping from Facebook to Twitter to LinkedIn, it can take up a good chunk of your day. 

If you missed Inbound 2012 last week, you missed something special. You can read the post-conference blogs and catch some of the recorded presentations, but there's no substitute for being there live and in person. I always learn a lot from the preso's and keynotes, but what I really benefit from are the one-on-ones with fellow Partners, our HubSpot family of sales and marketing folks, and prospective clients. That's where the real "meat" is. To borrow a phrase from sportswriter Peter King, here are six things I think I think following this year's HubSpot block party.

In a dynamic presentation yesterday at Inbound 2012 in Boston, Marcus Sheridan talked about how to inspire blogging buy-in from upper management, as well as every member of your team.

His first piece of advice was: “Don’t say ‘Inbound Marketing.'” 

Everywhere you turn these days someone, somewhere is talking about Big Data. It’s in business magazines, blogs, radio news, television, etc. Big Data seems to be everywhere, but no one seems to truly know what it is exactly according to Forbes contributor Dave Feinleib in his article The 3 I’s of Big Data. According to Dave the definition of Big Data is still up for debate. All the while, corporate data nearly doubles every year. For marketers there is no debate — Big Data simply represents big dollar signs.

A lot of fun has been had this week at Kuno Creative—just check out this picture of Dan! But we also buckled down and produced a few blogs about content marketing, the sales funnel, HubSpot and Inbound Marketing strategy. Get caught up now and check back in next week for more awesome content.

While most of you have seen it, played with it and gotten used to it in the last seven to 10 days—for some of you, the new HubSpot admin navigation structure is very new and VERY overwhelming. The top five questions we have received include:

HubSpot’s organic analytics and their relationship to conversions and customer acquisition are great. In fact, they’re the best I’ve ever used to date, but those analytics don’t tell the whole story anymore—especially with Google’s SSL hidden keyword rollout last October. It takes hours of spreadsheet set up and monthly updates to retrieve the organic search metrics that are most important in our new SEO reality. Google Analytics is no different. Since we can’t see some or most of our keywords, we need to be able to quickly compare and contrast that data with the words we can see.

It’s a frequent request: a client wants to add its resources to a library-esque module within its HubSpot site. And because they want to make sharing content as easy as possible, we want the sharing social media icons readily available. So rather than making a content page with a lot of hand coding required for each download, why not use a blog module? By creating a separate page and adding a “blog” module from the HubSpot module choices, you can customize and condense your resource library into an easy-to-share, one-stop-shop for your current or future prospects. 

The bottom line and the bottom of the sales funnel are intertwined in inbound marketing. Your primary goal as an inbound marketer is to fill your funnel with qualified sales leads that will ultimately convert to loyal customers. Until recently, your job was to infer from diverse metrics which types of content give you the highest conversion rates for leads and customers. Now your job has been made much easier with HubSpot's Conversion Assists Report.