We have been talking a lot about top-of-the-funnel content here at Kuno. In fact, the term “TOFU” just rolls of our tongues so easily now that it is starting to become existent in conversations where people have no clue what we are talking about. (Then we have to explain that we are not referring to what Dan eats for lunch.) But perhaps what we don’t talk about enough is what makes successful TOFU content. As a former journalist, I tend to put a lot of responsibility on the headline. So I am breaking down what makes a valuable and effective TOFU headline.