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How Facebook Cover Photos Enhance Your Marketing Message

australia zoo facebook cover photo

You may not realize the impact your Facebook cover photos have. However, they are an important part of getting your marketing message out in a visual way. To get it right, details for photo size and setup are important. Specs for the Facebook cover photo are 849 pixels wide and 313 pixels tall. And remember to leave space in the bottom left corner where your profile picture will overlap.

For B2B Brands Trying To Reach People On Facebook, It’s Complicated


Last month, Facebook once again slashed organic reach for brand pages to what AdWeek (via ValleyWag) is estimating to be a measly 1 to 2 percent. That’s right, all those Likes on your page, well, you’re only going to reach a small fraction of them if you’re not spending money on Facebook advertising. For brands that spent thousands of dollars to gain Likes through Facebook’s ad platform, it’s another blow, one that really hurts because now to reach those Likes they legitimately bought, they’ll have to pay for it.

Managing Social Accounts for a City-Wide Event or Festival

managing social for events

When tasked with monitoring and scheduling for a social account during a festival or city-wide event, there are some basic guidelines social managers should adhere to.

Beyond the Call-to-Action: 4 Options for Landing Page Promotion

example of Facebook pinned post promoting landing page

As inbound marketers, we understand half the battle in getting qualified leads to convert on landing page forms is creating the right content for the buyer persona. The other half of the battle comes once the landing page is published on the website and is typically asked in the form of the following question:

4 Tips for Measuring Your Social Media Results


Marketers are putting a lot of time, money and effort into social media campaigns on sites like Facebook and Twitter. And while these campaigns typically aren't nearly as expensive as conventional advertising, you can still accrue some pretty big costs, especially when juxtaposed against the bottom line. Unfortunately, not every brand out there will operate a successful social campaign. Even some brands with many page likes and followers are putting in far more than they're getting out.

Get Inspired! 101 Examples of Creative Facebook Content

101 creative facebook examples

According to Facebook’s latest quarterly earnings, the social network has reached 1.15 billion (that’s billion with a “B”) monthly active users and 699 million daily active users. And while those numbers are hotly contested around the web, you’ve got to admit: that’s a lot of people. 

Social Media: The New Complaint Department

complaint department

The creation of social media accounts for your business has changed the way customers can interact with your company, both negatively and positively. The days of sitting on hold to speak to a customer service representative are long gone. These social channels have become the place your audience comes to learn about you, ask questions of you and complain about you. This is the age of immediate gratification; customers want answers and they want them quickly.

4 Ways to A/B Split Test Your Facebook Advertising


When inbound marketers discuss A/B split testing, they’re usually talking email marketing. But there are more areas of inbound marketing that can benefit from a little testing. Facebook advertising is one such area.

Facebook Hashtags: Potential New Way to Target Your Audience

facebook hashtags

Facebook is set to make many changes this year. With Graph Search rolling out and Emoticons and activity moods now inducted into status updates, Facebook has come through with yet another announcement: the Facebook Hashtag. This feature, similar to the way the hashtag operates on Twitter, will possibly be the hottest new targeting tool on the market. 

3 Facebook Buttons That Should Be Available to Social Media Marketers

facebook buttons

Back in January 2010, Nielsen released data showing U.S. Facebook users spent an average of 421 minutes per month on the social platform. That equals out to more than 14 minutes per day, an increase of roughly three minutes per day from just six months before.

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