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Facebook News Feed Update: Killing Click-Bait

 
Facebook updates its News Feed to kill click-bait.

On August 25, Facebook announced an update to its News Feed that intends to hide (i.e punish) content that (1) is found to be “Click-bait” and (2) uses embedded links within a status update or photo caption instead of the native, link-formatting feature. If left unheeded, Facebook updates (both from personal accounts and professional Pages) could suffer a drastic decrease in organic reach. But why Facebook? Why?


Facebook "Emotional Contagion" Study: Findings and Implications

 
Facebook Emotional Contagion Study.

On June 17, Facebook data scientists, in accordance with Cornell University and the University of California, published a study via the Proceedings of the National Academy of Sciences (PNAS) to reveal an intriguing find regarding Facebook user behavior:


Using Facebook for B2B Healthcare Marketing: 5 Top Tips

 
hand glove thumbs up

Facebook has become one of the most popular tools for marketing to consumers, and healthcare is no exception. In fact, a recent DC Interactive Group survey showed that 26 percent of all hospitals in the U.S. use Facebook and other social sites to reach potential patients. What many marketers don't realize, however, is Facebook can also be an excellent tool to help B2B healthcare companies reach hospitals, independent physicians, nursing facilities and other client businesses.


How Facebook Cover Photos Enhance Your Marketing Message

 
australia zoo facebook cover photo

You may not realize the impact your Facebook cover photos have. However, they are an important part of getting your marketing message out in a visual way. To get it right, details for photo size and setup are important. Specs for the Facebook cover photo are 849 pixels wide and 313 pixels tall. And remember to leave space in the bottom left corner where your profile picture will overlap.


For B2B Brands Trying To Reach People On Facebook, It’s Complicated

 
facebook

Last month, Facebook once again slashed organic reach for brand pages to what AdWeek (via ValleyWag) is estimating to be a measly 1 to 2 percent. That’s right, all those Likes on your page, well, you’re only going to reach a small fraction of them if you’re not spending money on Facebook advertising. For brands that spent thousands of dollars to gain Likes through Facebook’s ad platform, it’s another blow, one that really hurts because now to reach those Likes they legitimately bought, they’ll have to pay for it.


Managing Social Accounts for a City-Wide Event or Festival

 
managing social for events

When tasked with monitoring and scheduling for a social account during a festival or city-wide event, there are some basic guidelines social managers should adhere to.


Beyond the Call-to-Action: 4 Options for Landing Page Promotion

 
example of Facebook pinned post promoting landing page

As inbound marketers, we understand half the battle in getting qualified leads to convert on landing page forms is creating the right content for the buyer persona. The other half of the battle comes once the landing page is published on the website and is typically asked in the form of the following question:


4 Tips for Measuring Your Social Media Results

 
resultsblowout1

Marketers are putting a lot of time, money and effort into social media campaigns on sites like Facebook and Twitter. And while these campaigns typically aren't nearly as expensive as conventional advertising, you can still accrue some pretty big costs, especially when juxtaposed against the bottom line. Unfortunately, not every brand out there will operate a successful social campaign. Even some brands with many page likes and followers are putting in far more than they're getting out.


Get Inspired! 101 Examples of Creative Facebook Content

 
101 creative facebook examples

According to Facebook’s latest quarterly earnings, the social network has reached 1.15 billion (that’s billion with a “B”) monthly active users and 699 million daily active users. And while those numbers are hotly contested around the web, you’ve got to admit: that’s a lot of people. 


Social Media: The New Complaint Department

 
complaint department

The creation of social media accounts for your business has changed the way customers can interact with your company, both negatively and positively. The days of sitting on hold to speak to a customer service representative are long gone. These social channels have become the place your audience comes to learn about you, ask questions of you and complain about you. This is the age of immediate gratification; customers want answers and they want them quickly.


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