Brand & Capture

What's the most popular sport in the business world this time of year? Predictions, of course. Surveys lead to analysis and then to the inevitable annual forecasts about trends and emerging hot topics for the next year. Leading the way in this regard is marketing, as usual. What are the pressing issues for big company Chief Marketing Officers and their stakeholders? Are they any different from last year's pain points or are we asking the same questions year in and year out? Here's my take.

If you are a current HubSpot user or are considering purchasing the software, you should consider upgrading to the Enterprise level. It doesn't matter what size company you have or at what stage of inbound marketing you find yourself today. The additional features available in Enterprise are powerful and affordable enough to deliver more qualified sales leads and take your "smarketing" efforts to the next level. Here are three compelling reasons to upgrade today.

How does inbound marketing scale beyond small-to-medium sized businesses? Going from tens to hundreds or thousands of employees with multiple departments, divisions and locations presents enormous challenges to any executive management team. But what if you want to change the way sales and marketing are done at this level? How can you transform the psychology and ingrained processes of enterprise-level outbound marketing to embrace the new consumer demand for privacy and permission-based marketing? Not so easy. Here are some of the more daunting challenges and some directions for change.