What's the most popular sport in the business world this time of year? Predictions, of course. Surveys lead to analysis and then to the inevitable annual forecasts about trends and emerging hot topics for the next year. Leading the way in this regard is marketing, as usual. What are the pressing issues for big company Chief Marketing Officers and their stakeholders? Are they any different from last year's pain points or are we asking the same questions year in and year out? Here's my take.