Brand & Capture

Despite your perfectly crafted copy, contacts will still unsubscribe from your email communications. Whether you are just getting started or are a seasoned professional, opt-outs are a harsh reality email marketers must accept. Constant Contact recently surveyed 1400 consumers to find out the most common reasons people unsubscribe. Here is what they found out:

For the emails that you voluntarily opt-in to, you expect to see an increase during the high season for particular products and services. (So for the underwater basket-weaving travel tour—I’m OK with receiving a few reminders in the month of June.) But when the high season ends up being the same season as the holidays—in which your inbox is already flooded with reminders of all the gifts you need to get people, messages from your mother reminding you to bring a winter coat, and co-workers making (another!) jib-jab video—marketing emails can often be the straw that breaks the camel’s back.

Last week I received an email from COACH regarding their classic tote (in addition to the 50 other emails I receive from retailers). I like nice purses and totes, so I decided to take a quick look. While on the site, I set my eye on two that might work for me—the gorgeous Bleecker Legacy Leather Weekend Tote and the Poppy Leather Glam Tote. I also accidentally checked out a men’s wallet in the “you might also like” section. But it was easy to decide that the bags were far too expensive, and I went back to work forgetting all about the luxurious bags.

It was a short week, but we've still got plenty of valuable information here. Catch up and meet us back here next week for another round of top tips and trends.