Brand & Capture

Hopefully by now you know how to create great call-to-action (CTA) copy, where to place your CTAs on your website and how many CTAs to place on a single page. In addition to the content, design and placement, you also need to consider one additional factor that may increase the click-through-rate: the rollover effect.

The goal of a call to action (CTA) is to capture the attention of your visitors and convince them to take a particular action. When developing a CTA, there are three important factors to consider: copy, design and placement. Start by developing great CTA copy. (Check out my last blog for my top tips for creating effective call-to-action copy!) Here, we will discuss successful design, and stay tuned for a future post on placement best practices.

Within seconds of seeing your call to action (CTA), a visitor should be able to determine exactly why he or she should take action and what they will get in return for their information or money. The most effective CTA's contain action verbs, which we know describe an action or activity. Excluding these powerful words from your copy leaves the reader with little to no direction and often hurts your click rate ultimately affecting your conversion rate.

Tuesday's Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative inbound marketing team. The series is designed to instruct viewers on the best ways to think about and deploy inbound marketing tactics in order to maximize marketing resources, leads and sales. Each week will be completely devoid of hype and focus exclusively on proven concepts and tactics deployed every day in the Kuno labs.

Infographics, videos and blogs, oh my! We have got it all for you this week, so don’t miss out. You will learn about finally ending your chase of Google’s algorithm, the Content Marketing Manifesto and a new way to look at your metrics. Plus, we’ve got social media, calls-to-action and landing pages. What else could you ask for? The fun starts here...read on!

Have you ever seen one of those cars on the road that has every after-market item ever made for that particular model vehicle attached to it?  You've seen them.  They have curb feelers, window rain liners, spoilers, bug shields, tinted windows, bra, custom rims and exhaust, deer whistles and countless other things.  Looks pretty tacky right?  

Call to action buttons are graphics are essential elements in an effective business website. A call to action is the graphic or copy that persuades website visitors to take a desired action, whether it's leaving their email address, subscribing to a newsletter or RSS feed or purchasing a product. It doesn't matter how great your offer is or how well-designed your landing page is if you don't convince people to click through. An effective call to action is goal driven and should measurably increase conversion of site traffic to leads and customers.