Brand & Capture

There are lots of ways to find out what your existing and potential B2B customers want, and we all should be investigating them regularly. But what turns them off? What are the no-no's that are driving your leads to the exits as fast as their feet can carry them? Are there certain habits and edifices that we should retire ASAP to at least give ourselves a chance at winning them over? Here's my top 5.

It has been a hot, hot week here with temperatures nearly reaching 100 degrees! We are so glad we had the cool comfort of inbound marketing to rely on. Check out our posts about the importance of top-of-the-funnel content, how to create irresistible content, and best practices for posting infographics. You can also learn the nine do's of creating effective webinars and where Chad believes agency branding is heading in 2012. Read on! And next week we will be posting some of our favorite posts from around the web, so don't hesitate to let us know what your favorites are...you may just see them here! 

Many Internet marketing focused agencies are trying to figure out the best way to position their brand for optimal exposure while adequately communicating what they do. Currently, the agency marketplace is rather fragmented regarding semantic brand recognition. Some of the phrases used to brand agencies and describe services include inbound marketing, earned media, demand generation, social media marketing, search engine optimization, content marketing and Internet optimization.

The history of communication has always fascinated me. That is one reason I enjoy my role as a social media community manager. Every day I am able to communicate with lots of people, using different kinds of new technology and make a living doing it. As I was sharpening my social media saw by doing some research I found this Wikipedia entry and it struck a chord:

Perhaps one day the traditional resume will disappear as we know it today.  Maybe LinkedIn or Google will replace it.  Currently however, social media and Google mostly supplement resumes for some organizations.  An online personal brand can either help or hurt a person’s chances of getting hired, landing a contract or sale, getting that book deal, being booked for a speaking gig and even getting into college.  It doesn’t matter if you like it or not – it’s the world we live in today.  Because of this you should actively sculpt your own brand so that it gives you the best chances for professional success.

Blog monetization questions like to rear their heads around the Kuno lab occasionally.  So, rather than answering every new question about inbound marketing blog monetization I thought I’d write a post about it in order to send the link out when these questions come up.  Keep in mind, people only go to the internet for two reasons – to solve problems and/or to be entertained.  If your blog doesn’t do either of those two things, nor do them well, the likelihood of blog monetization providing a significant income is poor.

I don’t know too many business professionals that are avid hip-hop fans.  I happen to be a connoisseur of what we hip-hop evangelists like to call the “old school.” Those are the rap artists from the 80’s and 90’s that a lot of our parents told us we couldn’t or shouldn’t listen to.  Most of these artists started off young and have grown to be pretty business savvy today.  These old school artists have also seen the rise of the internet and felt its effect on their careers both positively and negatively.  It is these hip-hop lessons learned that provide us valuable inbound marketing insight.

I did it!  I reached the 10,000 tweet mark!  What does this mean for me, my career, Kuno and the people reading this post?  Absolutely nothing!  That’s right, pushing out 10,000 tweets only means I’ve been on Twitter long enough to push out that many tweets.  That equates to 2 years, 2 weeks, 3 days, 5 hours, 4 minutes, and 57 seconds of using Twitter. 

Half a billion users can't be wrong. Right?

With the new health care reform law poised to create a more competitive health insurance market, hospitals will need to position their brand as the brand of choice for health care consumers.