Content marketing is rapidly gaining ground as the go-to activity for increasing brand awareness, generating new leads and nurturing them into customers. Lagging behind the activity itself, how to measure its effectiveness? So far, we are focusing on outcomes, such as increases in website traffic and leads, but those metrics have other influences besides content marketing, such as demand generation campaigns and outbound marketing. What about the activities themselves? Wouldn't it be smart to measure the type, frequency and interactivity of our content to gauge its effectiveness as a function of outcomes and to keep ourselves on track for achieving performance goals? We think so. Here are some content marketing KPIs we recommend measuring to do just that.