If you’ve been following the content marketing space the last few years (I suspect if you’re a Brand & Capture reader, you are already well-versed in the area), you’ve heard the adage that “Content is King.” I wouldn’t argue that, but I feel the phrase has been exhausted and oversimplifies what content marketing really involves. Quality content is a requirement, yes, but how often are you putting quality content out there? Once a quarter isn’t going to cut it. If content is king, then frequency is queen, and consistency is, I don’t know, the Prime Minister? You get the idea.