Traditionally, inbound marketing has been viewed as a sales funnel-filler – sending lots of leads to a website through SEO, social media, blogging and the like. However, the truth is, when deployed with the right strategy and technology it can be a sales funnel-usher as well – ushering leads swiftly through the steps of a company’s sales process so that the sales cycle is considerably shorter. Delivering the right content to the right person at the right time on the right channel is how to combine a sales funnel-filler campaign with a sales funnel-usher campaign. This can result in increased funnel velocity and an overall widening of the middle and bottom of the sales funnel. Below are five ways to usher leads through the inbound marketing sales funnel.