Conventional wisdom has it that your blog is most effective for improving brand awareness, driving qualified traffic and leads to your website and for middle of the funnel (MOFU) lead nurturing. You need something else, more substantial "salesy" material (like brochures) for nurturing sales-ready leads into customers. I don't think so. A few well-timed bottom-of-the-funnel (BOFU) blog topics can go a long way toward improving your lead-to-customer conversion rates. Here are some prime time examples.