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Real-Time Marketing Tips Inspired by #LebronWatch2014

 
Tide real time marketing

Those of us in Cleveland have been on pins and needles awaiting Lebron Jame’s 2014 decision of where he will play for the 2014-15 NBA season. (Come home, Lebron! We’ll forgive you!)


Why You're Not Making the Most of Your LinkedIn Business Page

 
Follow Us LinkedIn Social Media Marketing

Social media networking has become one of any business’ most powerful tools for generating leads and conversions. Its power wholly depends on your ability to use it effectively. You may already have a page or handle set up, but mere existence is unlikely to generate much in the way of customer attention or sales. Consider the items below and implement them into your LinkedIn gameplan to ensure your page doesn’t just exist—it dominates.


3 Reasons Why Inbound is More Lovable Than Traditional Marketing

 
Inbound marketing reels in quality leads by serving up quality content.

I recently attended one of HubSpot’s Inbound Marketing events, where hoards of inbounders talked shop and listened to some insightful presentations. Dan Tyre, HubSpot’s sales director, opened the floor by discussing various aspects of inbound marketing, and though his entire presentation was great, one statement stood out to me—“Marketing has a lovability problem.”


How To Do Outbound The Inbound Way

 
outbound inbound

In today’s inbound world, it’s easy to forget there’s still a place for outbound marketing activities. Search, social media and content marketing, three of the primary drivers of inbound marketing, have become the primary means to achieve brand awareness and lead generation goals for many savvy marketers. That shift was driven by consumer behavior.


6 Things Your Boss Wants to Know About Content Marketing

 
Boss

You’re already sold on the benefits of using content marketing to attract and nurture customers, but now it’s time to sell it to your boss.


SaaS Marketing Examples: Early Stage Company

 
sprout social saas marketing

Sprout Social is a Chicago-based SaaS company that provides social media management, engagement and analytics tools. Founded in 2010, the company has recently completed a Series B funding round for $18 million, according to Crunchbase. By all accounts, Sprout Social has done well so far, with more than 10,000 customers including brands such as AMD, Nokia, McDonalds and Pepsi. Let's take a look at how they do their marketing.


How UX Strategy Helps You Avoid Missed Marketing Opportunities

 
opportunity

When you live in Marketing Land like most marketers do, you look at websites differently than other people. You throw around words like "courtesy nav" and "footer," and you've got made up words for parts of the website anatomy that don't have real names (e.g. "Let's move this chunk below this chunk.")


Sales and Marketing: United They (Should) Stand

 
Sales and marketing alignment

Your CMO is probably brilliant and your VP of Sales is likely good at closing deals. And though the two are supposed to work together to drive revenue, it doesn’t always happen that way. In fact, both are often confused about what the other is doing, how they’re doing it and when they’re doing it. Not to mention they rarely see eye to eye.


4 Reasons Companies Don't Do Video Marketing

 
Video marketing

If a picture is worth a thousand words, what’s the value of a video? Turns out, someone has actually done the math: According to Forrester researchers, a single minute of video is worth about 1.8 million words. Even if you’re someone who writes every day, it would take you at least 10 years to write that much.


To Learn About Inbound Marketing, Visit a Farmers Market

 
inbound marketing at farmers market

One of the last places I expected to see inbound market put into effect was at a community farmers market. I spent a nice sunny Saturday morning watching all the vendors entice and interact with their customers. Since my wife was volunteering there to promote Kent State University’s Campus Kitchen Project, I had plenty of time to stroll around and watch how each vendor plied their trade:



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