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5 Qualities to Look for in Your Next Content Hire

 
hiring content creators

When Kuno Creative hired me, I officially became the sole member of the agency’s Content Department. Over the past two years, that department has grown to include more than a handful of in-house creative members with the certainty of a few more over the coming months. Yes, we are hiring—aggressively. As the need for quality content continues to grow for businesses, so, too, does our need for talented writers.


When Angry Customers Strike on Social Media

 
angry customers social media

My 7-year-old niece, Mayah, loves to shop. And like many girls her age, Justice is her brand of choice. So when Christmas rolled around this past year, rather than taking the risk of buying the wrong glittery top to match this year’s “must have jeans,” I did what any smart aunt would do and opted for a gift card. However, seeing it was December 10, there was no way I was venturing out in a snowstorm only to fight through the treacherous mall traffic. So I decided to place my order online. Problem solved, at least for the moment....


4 Signs Your Marketing Strategy Needs an Overhaul

 
marketing strategy overhaul

When you drive a car that’s almost 10 years old and is approaching the 150,000-mile mark, you’re constantly watching for signs of poor performance. You don’t wonder if something will go wrong — you know it’s just a matter of when and how much it will cost to fix. My car has failed on several occasions, but usually not without warning. There’s a glaring “check engine” light, a shaking steering column, a loud clunking sound (or, with my luck, all three.)


Why No Longer Having LinkedIn Products & Services Pages Is A Good Thing

 
linkedin products services

If you logged onto your LinkedIn company page in the past few days, you probably saw a notification saying, “On April 14th, 2014, the Products & Services tab will be discontinued.” Much digital ink has been spilt over the value of these pages in the past, optimizing them and enhancing them. These pages, however, kept the focus of our social media marketing efforts on our products rather than solutions to customer problems.



Managing Digital Marketing Expectations

 
the right marketing mix is a balance of inbound and outbound

Probably the biggest challenge we Marketers face is managing the expectations of our stakeholders. Marketing is a crucial solution to the general problem of generating more sales revenues. Done right, Marketing can build a sustainable sales pipeline that increases revenues while driving down customer acquisition costs over time. Done wrong, Marketing gets the blame for achieving just the opposite. Reality is often somewhere in between, however, and managing expectations is the key to keeping stakeholders happy.


How and Why You Should Humanize Your Brand

 
Humanize Your Brand

When we work with businesses to develop inbound marketing strategies, there is one thing we always recommend: humanize the brand. There are so many reasons to give your brand a face by getting employees involved and publishing content under their names. It doesn’t matter how compelling the argument is, though. Many brands still have hesitations.


How to Get Started with Marketing Automation

 
Marketing Automation Beginners Guide

So you have a database of a few thousand contacts. Every month you send those contacts a nice email newsletter with little bits of information. Maybe when you’re going to a tradeshow, you decide to send out an email that invites current and potential customers to your booth. All great touches, but guiding the buyer’s journey in our content-driven world isn’t as straightforward as scheduling occasional emails. Instead, there’s a courtship that needs to take place between buyers and sellers. This is where marketing automation comes in.


Leveraging Reddit: Stats, Marketing and User Groupthink

 
Reddit can be a powerful marketing tool.

Few websites are as famous for virality, resourcefulness and community more so than Reddit. Since its launch in 2005, it has grown into a global, real-time media outlet, chronicling the highs and lows of Internet culture. In this blog, I’ll explore how visitors, users and marketers interact with Reddit, while highlighting the data and social forces behind those interactions.


What Does It Take to Be a Content Leader? 5 Experts Weigh In

 
content leader

After Kuno Creative Content Director Brianne Rush predicted a rise in content leadership this year, I couldn’t help but wonder—if 93 percent of B2B companies were using content marketing in 2013 and no one was leading the charge, how were they be able to do it effectively and understand the value of their efforts?


5 Ways to Increase SaaS Customer Lifetime Value

 
saas customer ltv

A few weeks ago, I made some suggestions for SaaS/Cloud marketers trying to reduce customer acquisition costs (CAC). The other metric of primary importance to SaaS (or any other online product or service) is customer lifetime value (LTV). Since LTV is inversely proportional to churn, successful online software companies need to hang onto their subscribers as long as possible in order to maximize monthly recurring revenues and LTV.


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