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What is the Right Video Hosting Site for My Company? [Video]

 
hosting videos

Video is now one of the most popular forms of content on the Internet. Pretty much everyone loves watching videos. If you have video content or are in the process of creating video content, you’ll eventually run into the issue of where to host your videos.


How to Create a Website Google Hummingbird Will Love

 
website design for google hummingbird

Backward is the new forward! I love doing things in reverse, especially when it comes to building a website. Most businesses already have a website, and many have gone through at least one redesign over the past few years. Typically, they see their current site as producing disappointing business results and/or seek to modernize it with both content and cool new design. With that end result in mind, they ask designers and copywriters to scrap the old stuff and start fresh. I can't think of a bigger mistake.


Should I Redesign My Website on Wordpress or HubSpot COS?

 
wordpress or hubspot cos

I often talk to prospective clients about how we can help their companies redesign their websites and get started with inbound marketing. One subject I get asked about a lot is whether a business should redesign its website on Wordpress or the HubSpot COS. When I get this question, I usually start out by asking the prospective client what his reservations are about using the COS. Here are some things I've heard more than once:


Does My Healthcare Website Need a Content Overhaul?

 
healthcare website redesign

This year marked a big change for healthcare entities: The implementation of the Affordable Care Act now requires online visibility and patient-centric features to be a high priority. In fact, in 2014, hospitals began being judged on their “digital health” for the first time.  


Employing User-Generated Content: Healthcare Marketing

 
Using user generated content in healthcare marketing.

User-generated content (UGC), otherwise known as consumer generated media (CGM), is arguably the strongest aspect of social media marketing. You can consider user-generated content any blog, video, meme, comment or review created by a non-professional entity made to be publicly shared on the web. Those of us who want to strengthen their visibility on social media (both brand and user) must engage, share and repurpose user-generated content effectively and responsibly.


What Do Inbound Marketers Really Do?

 
inbound marketers


If you were to stop 100 people on the street and ask what inbound marketers do, you may get 100 different answers. Inbound marketers are creative and strategic professionals who work together to create and distribute meaningful, digestible content that will help, entertain or inform buyers. But if you’re unfamiliar with the disciplines of inbound marketing, you may have a completely different perception.

With all the perceptions out there, we thought it would be fun to make a short video highlighting what people think we do versus what we actually do. Check it out:



Clear the Hurdles: Sell Your Internal Team on Inbound Marketing

 
selling internal team inbound marketing

As a marketer, you already know how to pitch your customers. But sometimes it’s easy to forget that before you can sell anything to anyone, you have to sell the strategy to your team.


How to Achieve HubSpot’s Contextual Marketing Certification

 
contextual marketing hubspot

Hubspot recently announced its newest certification, the Contextual Marketing Certification. Similar to the exams leading up to it, Inbound Marketing Certification and HubSpot Certification, the Contextual Marketing Certification will test your knowledge of the theory, strategy and practicality of what HubSpot calls Smart Content. You will need access to HubSpot’s COS and will need to be HubSpot Certified.


3 Tips for Making Traditional Marketing More Inboundy

 
in out

As marketers we have a responsibility to make our campaigns as effective and efficient as possible. Over the past few years, that has often meant looking to inbound channels like search, social and content for lead generation. But as inbound has matured and merged with traditional channels, the way we think about marketing has become just as important as the way we execute marketing.


Paid Media: Winning the Retargeting Game

 
retargeting paid media

You went to Zappos and looked at a really cool pair of sandals you want to buy before you hit the beach this summer. But for one reason or another, you ended up clicking away before actually making the purchase. Then, while checking the latest news on CNN.com, you notice an ad for the exact pair of sandals you were just thinking about purchasing.


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